Carbon — Identity

Carbon threads together hardware and software technologies with molecular science to produce end-use products. It has advanced the 3D printing industry beyond basic prototyping into 3D manufacturing, putting designing and creating products back into the hands of businesses.

In preparation for its TED talk last year, Carbon quickly created a brand that could represent its business at that time. While useful, Carbon knew it needed to invest in creating an identity that spoke to the magnitude of its offerings. Moving Brands was approached by Carbon to create a brand framework and system that represented the boldness and value that it brought to its industry and to businesses worldwide.